Rebranding a mobile HR platform.

Visual Design
Marketing
Branding

Context

TruHu, an HR solutions startup, needed a senior designer to bring consistency to their ad hoc design approach and elevate their brand to a more competitive level. Through a highly collaborative live and digital whiteboarding process, we rapidly iterated on concepts, often within a single day. Status: Launched 2024, still in use.
Company
TruHu
Industry
Mobile HR Solutions
Timeline
2023-2024
Role
Lead Designer

The most impactful outcome was a persona-driven homepage and contact page, built to deliver more relevant, conversion-oriented experiences.

Launched in 2024, replacing TruHu's ad-hoc pages as the company's primary entry point. Still in use today.

Home Page Prototype

A scrollable interactive demo built in Figma.

Website Contact Page

TruHu contact page viewed on a tablet device.

Additional Hi-Fi Assets

High fidelity image assets created for marketing: Tablet and Mobile product views.High fidelity image assets created for marketing: Mobile product views.High fidelity marketing assets.high fidelity marketing assets.

Leveraging Figma for White Labeling

Takeaways

Live-Collaboration is Key

Real-time collaboration, through live and digital whiteboarding, enabled faster decision-making, reduced feedback loops, and kept stakeholders aligned throughout the design process.

Figma is Your Friend

Leveraging Figma as a centralized design environment streamlined collaboration, iteration, and handoff, ensuring consistency and transparency across the team.

Guidelines Enable Scalability

Establishing a clear style guide and brand guidelines created a foundation for consistency, allowing the team to produce cohesive, high-quality assets efficiently as the product scaled.

Thank you!

Thank you for taking the time to learn more about my work.