Context
TruHu, an HR solutions startup, needed a senior designer to bring consistency to their ad hoc design approach and elevate their brand to a more competitive level. Through a highly collaborative live and digital whiteboarding process, we rapidly iterated on concepts, often within a single day. Status: Launched 2024, still in use.
The most impactful outcome was a persona-driven homepage and contact page, built to deliver more relevant, conversion-oriented experiences.
It replaced TruHu's ad hoc pages as the company's main entry point.
Home Page Prototype
A scrollable interactive demo built in Figma.
Scroll through the home page and contact page.
Loads Figma inside this page
Website Contact Page
Forms tailored to specific personas and needs.
Additional Hi-Fi Assets
Product mockups leveraged for marketing and presentation needs.
Leveraging Figma for White Labeling
Files could be rapidly edited with the component library then exported as PDF for print.
Takeaways
What I learned:
Live collaboration is key.
Real-time collaboration, through live and digital whiteboarding, enabled faster decision-making, reduced feedback loops, and kept stakeholders aligned throughout the design process.
Figma is your friend.
Leveraging Figma as a centralized design environment streamlined collaboration, iteration, and handoff, ensuring consistency and transparency across the team.
Guidelines enable scalability.
Establishing a clear style guide and brand guidelines created a foundation for consistency, allowing the team to produce cohesive, high-quality assets efficiently as the product scaled.