Local brand identity for a music venue.

I created a bold, modular brand identity built around a single visual motif — glasses, playing on the venue's name — that could flex across posters, merch, and signage while staying instantly recognizable. Each event got its own variation without breaking the system.

Brand extended to the environment and merchandise.

Vibrant posters placed around the city drew the eye and pulled people toward the venue. The same visual language carried onto merch, so fans could wear their favorite designs and become the brand's advertising on the street.

Extending the brand functionally and aesthetically into the local environment .

I scaled the identity to the street — pole banners, wayfinding signage, and a full building mural — designed to production spec so the system held up at architectural size, not just on paper.

A simple mark that functions at every scale.

The whole identity distills to two letters and a pair of glasses. I designed the GH monogram to work as the system's smallest unit — legible on a tote bag, a phone case, or a fifty-foot wall, with or without the wordmark. Everything else in the brand scales up from here.